Lesson learned form noise.cash
The rapid adoption and usage of noise.cash I think can teach us something critical regarding adoption.
Friction is the key.
By giving some small amount of BCH to new user it allowed peoples to join in and participate with zero effort and zero prior knowledge.
I think it is likely the key for adoption that was missed before: no-friction is the key.
Low friction is not enough, even small effort to understand and get some crypto prior to ise a service is likely too much to ask for the average person.
That make me think of the Kim.Com project, it will likely not be successful unless it take that lesson into account: allowing new comers to participate with zero friction.
How that can be achieved in practice is not clear to me but something as simple as giving away free credits for while to users in order to start up adoption/demand for the service might be enough (and maybe more critical than good marketing).
My 2sat:)
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