Million to one split and rename Bitcoins -> CashBits

Our latest competitor just rebranded to XEC (eCash) and basically did a million to one split. Also check out Dogecoin and it's market cap.

Logically, it should make absolutely no difference, but price points matter. People are emotional. With a million to one split, our coins would be less than a US penny each.

This wouldn't even need a change in the main code, just wallets.

Could we get the main wallet providers together and do this?

Edit: The new name for bits isn't important. It's the million to one split.