Switch attention from shitcoins to Bitcoin

Hello everyone I have a question for the Bitcoin community...how can a crypto education non profit association switch from a "all crypto are good" narrative to a "let's talk about the importance of Bitcoin" narrative? I'm part of an environment very focused on shitcoins and the gains that Cryptos have given to investors...troubles are that I am only interested in Bitcoin and I don't know how to change this focus from day to night. Will the bear market help us to cancel all the shitcoins? Is Bitcoin really digestible for institutional communities like universities?