The case for advertising Bitcoin Cash...

Of course adoption and real world use of cryptocurrency is its number one use case. That being said pushing for merchant side acceptance is a big part of it but in and of itself will not convince people to switch currencies. The problem is of course like many I only want to spend my Bitcoin cash when the price is high relative to my local currency.

The attack on bitcoin core was largely successful as the attackers successfully convinced most people that using Bitcoin is separate from storing Bitcoin, of course it completely stupid concept but apparently it's worked.

To be a success a product needs to both work and be able to get word out. I feel strongly that had we spent just half of the money that's been raised on flip starters on advertising in the traditional venues our project would have been much better off.