Was I bamboozled? (BCH usage vs value, market cap)

I've never been into crypto for the gains, only utility. Long time SPNDR of BCH (use it wherever I can, accept it for my business).

When looking at Coinbase today I realized BCH has a lower market cap than DOGE (a meme coin for chrissakes). Also it's trading lower than Monero.

I legitimately don't understand. Is it the hate because of the Bitcoin name split? Is there some underlying technical issue that I'm overlooking? (Zero conf seems really useful as a merchant)

Please. Tell me both sides. I want to hear the brazen takes as well as the nuance, the pros and cons. I'm a little shaken thinking DOGE is more used. It blows my mind